Dr. Geoffrey Fong

Senior Investigator

While advances in early cancer detection and treatment have led to improved cancer outcomes for patients, primary prevention remains by far the best tool to reduce the cancer burden at the population level. Notably, reducing smoking rates at the population level leads to substantial and cost-effective reductions in cancer. OICR recognizes the importance of research designed to inform population approaches to reducing smoking prevalence. Despite reductions in smoking rates in Ontario and Canada, tobacco remains by far the number one preventable cause of death and disease in Ontario, Canada, and throughout the world (including being responsible for about 30 per cent of cancer cases in Canada and worldwide), where tobacco products are projected to kill a billion people in the 21st century.

Professor Geoffrey T. Fong is the Founder and Chief Principal Investigator of the International Tobacco Control Policy Evaluation Project (the ITC Project). The ITC Project’s main objective is to evaluate the psychosocial and behavioural impact of population-level policies designed to control tobacco use. Such tobacco control policies are the subject of the first-ever health treaty, the WHO Framework Convention on Tobacco Control (FCTC). The ITC Project conducts large-scale longitudinal prospective cohort studies in 29 countries, inhabited by over 50 per cent of the world’s population, 60 per cent of the world’s smokers and 70 per cent of the world’s tobacco users, including high-income countries such as Canada, US, UK, Australia, France, and Japan, and low- and middle-income countries such as China, India, Malaysia, Bangladesh, Kenya, and Brazil. ITC findings promote the implementation of evidence-based tobacco control policies throughout the world in a collaborative effort with policymakers, researchers, and advocates to reduce the burden of the global tobacco epidemic.

ITC Project findings have informed tobacco control efforts in Canada and in Ontario, for example, in support of smoke-free laws throughout Ontario and across Canada, including bans on smoking in cars with children, and the 2011-12 revision of Canada’s pictorial health warnings. ITC findings in Australia evaluating the impact of plain packaging are also being used to support Canada’s own plain packaging regulations.

Current affiliations

  • Senior Investigator, OICR;
  • Professor of Psychology, University of Waterloo;
  • Professor of Public Health and Health Systems, University of Waterloo;
  • Visiting Scientist, Healis-Sekhsaria Institute of Public Health, Navi Mumbai, India;
  • Visiting Professor, University of Malaya, Kuala Lumpur, Malaysia.

Research interests

  • Population health;
  • Cancer prevention;
  • Tobacco control;
  • Policy evaluation;
  • Survey methodology;
  • Global health.

Select publications

Fong GT, Chung-Hall J, Craig L, WHO FCTC Impact Assessment Expert Group.
Impact assessment of the WHO FCTC over its first decade: Methodology of the Expert Group.
Tob Control. 2018; In press.

Chaloupka FJ, Fong GT, Yurekli A.
The Economics of Tobacco and Tobacco Control. U.S. National Cancer Institute Smoking and Tobacco Control Monograph 21.
(Bethesda, MD: US Department of Health and Human Services, National Institutes of Health. 2016.)

Gravely S, Giovino GA, Craig LV, Commar A, d’Espaignet ET, Schotte K, Fong GT.
Implementation of key demand-reduction measures of the WHO Framework Convention on Tobacco Control and change in smoking prevalence in 126 countries: an association study.
Lancet Public Health. 2017;2(4):e166-e174.

Gravely S, Fong GT, Driezen P, McNally M, Thrasher JF, Thompson ME, Boado M, Bianco E, Borland R, Hammond D.
The impact of the 2009/2010 enhancement of cigarette health warning labels in Uruguay: Longitudinal findings from the International Tobacco Control (ITC) Uruguay Survey.
Tob Control. 2016; 25(1):89-95.

Chung-Hall J, Craig L, Gravely S, Sansone N, Fong GT.
Impact of the WHO Framework Convention on Tobacco Control on the implementation and effectiveness of tobacco control measures: A global evidence review.
(Report submitted to the Independent Expert Group on Impact Assessment of the WHO Framework Convention on Tobacco Control, ITC Project, University of Waterloo. Presented at the 180-country Conference of the Parties of the WHO FCTC 7th meeting; 2016, New Delhi, India.)

Huang J, Chaloupka FJ, Fong GT.
Cigarette graphic warning labels and smoking prevalence in Canada: A critical examination and reformulation of the FDA Regulatory Impact Analysis.
Tob Control. 2014; 23 (Suppl 1):i7-i12.

Fong GT, Cummings KM, Borland R, Hastings G, Hyland A, Giovino GA, Hammond D, Thompson ME.
The conceptual framework of the International Tobacco Control (ITC) Policy Evaluation Project.
Tob Control. 2006; 15(Suppl III):iii3-iii11.

Fong GT, Hyland A, Borland R, Hammond D, Hastings G, McNeill A, Anderson S, Cummings KM, Allwright S, Mulcahy M, Howell F, Clancy L, Thompson ME, Connolly G, Driezen P.
Reductions in tobacco smoke pollution and increases in support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in the Republic of Ireland: Findings from the ITC Ireland/UK Survey.
Tob Control. 2006; 15(Suppl III):iii51-iii58.

See Dr. Fong’s recent publications on PubMed or on Google Scholar.


  • Society for Research on Nicotine and Tobacco, John Slade Award, 2019;
  • Ochsner Health System, Alton Ochsner Award Relating Smoking and Disease, 2018;
  • American Association of Public Opinion Research, Policy Impact Award, 2017;
  • CIHR Institute for Population and Public Health, Senior Trailblazer Award, 2017;
  • Royal Society of Canada (Academy of Social Sciences), Fellow, 2017;
  • University of Waterloo, Arts Excellence in Research Award, 2016;
  • Canadian Cancer Society Prevention Initiative Research Scientist Award, 2011-2016;
  • American Cancer Society, Luther L. Terry Award for Outstanding Research Contribution, 2015;
  • Canadian Academy of Health Sciences, Fellow, 2015;
  • University of Waterloo, Outstanding Performance Award, 2006, 2013, 2015;
  • Statistical Society of Canada (with Mary E. Thompson and David Hammond),
    Lise Manchester Award, 2012;
  • Association for Psychological Science, Fellow, 2012;
  • World Health Organization, World No Tobacco Day Award, 2013;
  • CIHR, Knowledge Translation Award, 2011;
  • CIHR and Canadian Medical Association Journal (with Mary E. Thompson and David Hammond), Top Canadian Achievement in Health Research, 2009;
  • University of Waterloo, Distinguished Teaching Award, 1999.

Previous experience

  • Visiting Scholar, Psychology Department, Stanford University;
  • Associate Professor of Psychology, University of Waterloo;
  • Visiting Research Collaborator, Psychology Department, Princeton University;
  • Assistant Professor of Psychology, University of Waterloo;
  • Visiting Assistant Professor of Psychology, University of Waterloo;
  • Visiting Assistant Professor of Psychology, Psychology Department, Princeton University;
  • Assistant Professor of Psychology, Northwestern University;
  • Lecturer in Psychology, Northwestern University.

Opportunities to collaborate

The International Tobacco Control Policy Evaluation Project (the ITC Project) is a collaborative effort of a transdisciplinary team of over 150 tobacco control researchers from 10 scientific disciplines, across 29 countries—Canada, United States, United Kingdom, Australia, Ireland, Thailand, Malaysia, South Korea, Mexico, Uruguay, China, France, New Zealand, Germany, the Netherlands, Bangladesh, Brazil, Mauritius, Bhutan, India, Kenya, Zambia, Abu Dhabi (United Arab Emirates), Romania, Hungary, Greece, Poland, Spain, and Japan. The central objective of the ITC Project is to conduct rigorous evaluation of policies of the FCTC at the level of individuals, using research designs that combine the logic of quasi-experimental designs (“natural experiments”) with theory-based mediational models from psychology and health behaviour, sampling methods and designs from complex survey methods and analytic models that are designed to test for treatment effects in the context of longitudinal surveys.

Related links

Dr. Fong’s website – University of Waterloo, Department of Psychology

International Tobacco Control Policy Evaluation Project


Professor Geoffrey T. Fong