Geoffrey Fong


While advances in early cancer detection and treatment have led to improved cancer outcomes for patients, primary prevention remains by far the best tool to reduce the cancer burden at the population level. Notably, reducing smoking rates at the population level leads to substantial and cost-effective reductions in cancer. OICR recognizes the importance of research designed to inform population approaches to reducing smoking prevalence. Despite reductions in smoking rates in Ontario and Canada, tobacco remains by far the number one preventable cause of death and disease in Ontario, Canada, and throughout the world (including being responsible for about 30 per cent of cancer cases in Canada and worldwide), where tobacco products are projected to kill a billion people in the 21st century.

Professor Geoffrey Fong is the Founder and Chief Principal Investigator of the International Tobacco Control Policy Evaluation Project (the ITC Project). The ITC Project's main objective is to evaluate the psychosocial and behavioural impact of population-level policies designed to control tobacco use. Such tobacco control policies are the subject of the first-ever health treaty, the WHO Framework Convention on Tobacco Control (FCTC). The ITC Project conducts large-scale longitudinal prospective cohort studies in 28 countries, inhabited by over 50 per cent of the world's population, 60 per cent of the world's smokers and 70 per cent of the world's tobacco users across every continent in the world except for Antarctica. ITC findings promote the implementation of evidence-based tobacco control policies throughout the world in a collaborative effort between the ITC Project, policymakers, researchers and NGOs to reduce the burden of the global tobacco epidemic.

ITC Project findings are also informing tobacco control efforts in Canada and in Ontario, for example, in support of smoke-free laws throughout Ontario and across Canada, including bans on smoking in cars with children, and to support the 2011-12 revision of Canada’s pictorial health warnings.


Dr. Fong's website - University of Waterloo, Department of Psychology

International Tobacco Control Policy Evaluation Project

Contact Information

Dr. Geoffrey Fong

Telephone: 519-888-4567 ext. 33597


2011 - Visiting Scientist, Healis-Sekhsaria Institute of Public Health.
2007 - OICR Senior Investigator, Ontario Institute for Cancer Research (OICR).
2007 - Professor of Public Health and Health Systems, University of Waterloo.
2007 - Professor of Psychology, University of Waterloo.
1998Visiting Scholar, Psychology Department, Stanford University.
1993 - 2007Associate Professor of Psychology, University of Waterloo.
1993 - 1999Visiting Research Collaborator, Psychology Department, Princeton University.
1990 - 1993Assistant Professor of Psychology, University of Waterloo.
1988 - 1990Visiting Assistant Professor of Psychology, University of Waterloo.
1987 - 1988Visiting Assistant Professor of Psychology, Psychology Department, Princeton University.
1984 - 1988Assistant Professor of Psychology, Northwestern University.
1984PhD, Social Psychology, University of Michigan.
1983 - 1984Lecturer in Psychology, Northwestern University.

Research Output

  • Fong GT, Cummings KM, Borland R, Hastings G, Hyland A, Giovino GA, Hammond D, Thompson ME
    The conceptual framework of the International Tobacco Control (ITC) Policy Evaluation Project
    • Tobacco Control. 2006; 15(Suppl III), iii3-iii11
  • Fong GT, Hyland A, Borland R, Hammond D, Hastings G, McNeill A, Anderson S, Cummings KM, Allwright S, Mulcahy M, Howell F, Clancy L, Thompson ME, Connolly G, Driezen P
    Changes in exposure to tobacco smoke pollution and support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in the Republic of Ireland: Findings from the ITC Ireland/UK Survey
    • Tobacco Control. 2006;15(Suppl III), iii51-iii58
  • Fong GT, Hammond D, Laux FL, Zanna MP, Cummings KM, Borland R, Ross H
    The near-universal experience of regret among smokers in four countries: Findings from the International Tobacco Control Policy Evaluation Survey. Nicotine and Tobacco Research. 2004;6 (Suppl. 3), S341-S351.
    • Nicotine and Tobacco Research 2004;6 (Suppl 3), S341-S351
  • Arnott D, Berteletti F, Britton J, Cardone A, Clancy L, Craig L, Fong GT, Glantz SA, Joossens L, Rudophie MT, Rutgers MR, Smith SC, Stam H, West R, Willemsen MC.
    Can the Dutch Government really be abandoning smokers to their fate?
    • Lancet 2012 Jan 14;379(9811):121-122
  • Gravely S, Fong GT, Driezen P, McNally M, Thrasher JF, Thompson ME, Boado M, Bianco E, Borland R, Hammond D.
    The impact of the 2009/2010 enhancement of cigarette health warning labels in Uruguay: Longitudinal findings from the International Tobacco Control (ITC) Uruguay Survey.
    • Tobacco Control 2016;25(1):89-95.
  • Fong GT, Craig LV, Guignard R, Nagelhout GE, Tait MK, Driezen P, Kennedy RD, Boudreau C, Wilquin JL, Deutsch A, Beck F.
    Evaluating the effectiveness of France’s indoor smoke-free law 1 year and 5 years after its implementation: Findings from the ITC France Survey.
    • PLoS One 2013 Jun 21;8(6):e66692.