Dr. Geoffrey Fong, OICR Senior Investigator, has been selected as this year’s recipient of the O. Harold Warwick Prize from the Canadian Cancer Society. The Prize recognizes outstanding achievements in cancer control research. Fong has made exceptional contributions to the field of cancer control as the founder and Principal Investigator of the International Tobacco Control Evaluation Project (ITC Project). The ITC Project aims to evaluate the impact of tobacco control measures implemented through the WHO Framework Convention on Tobacco Control, the world’s first international health treaty. Fong’s research has demonstrated the effectiveness of measures such as plain packaging for cigarettes and bans on menthol in cigarettes. ITC Project findings have informed tobacco control efforts in Canada and in Ontario, for example, in support of smoke-free laws, including bans on smoking in cars with children. Fong’s work through the ITC Project has also made a significant impact internationally. The ITC Project covers 29 countries, inhabited by more than 50 per cent of the world’s population, 60 per cent of the world’s smokers and 70 per cent of the world’s tobacco users. Fong is also a Professor of Psychology at the University of Waterloo.